Multiple projects, one growth mandate.
Real initiatives led as CMO at Akseleran and Digital Lead at Kenvue Indonesia — from product features, affiliate marketing, SEO, to the analytics stack behind every decision. Each one includes what worked, what didn’t, and the numbers behind it.
Increase Organic Referral Program Adoption
Referral drove ~40% of new users but relied on paid influencers. Moved the program to the app homepage to make it grow organically.
Read case study 02Building a Retention Promo Feature to Improve LTV
Designed a mission-based retention promo engine using RFM segmentation to re-engage soft- and hard-churn users.
Read case study 03Auto-Lending Feature Adoption
Applied the Hooked / B=MAT framework to remove friction from investing and turn one-off lenders into habitual ones.
Read case study 04Organic Traffic Improvement with SEO
Broke through a traffic plateau by pairing content scale-up with a server/speed fix most teams would have missed.
Read case study 05Performance Marketing Optimization with MMP
Selected and implemented Appsflyer to attribute acquisition down to the user level, then reallocated budget to the best LTV/CAC channel.
Read case study 06BI Tools Implementation
Rolled out Tableau, Metabase and Google Data Studio to give every department a single source of truth for growth decisions.
Read case study 07Tiktok Affiliate Expansion
Scaled Kenvue Indonesia’s TikTok affiliate channel by expanding the MCN partner bench and recruiting top creators, growing affiliates 70% and doubling GMV year over year, while spreading Aveeno’s GMV from 1-2 creators to around 15.
Read case study 08Tiktok Affiliate Optimization
Built a standardized MCN reporting format and a four-tier Creator Tiering Program for Kenvue Indonesia’s TikTok affiliates, assigning each tier its own role, incentives and support. Content output doubled year over year and content sell-through rose ~30%.
Read case studyReady to find your next growth channel?
Book a free 20-minute consult — I’ll tell you honestly whether I can help, and how.