Growth · Affiliate · Digital Marketing Consulting

Consulting for founders who need results, not reports.

15+ years leading growth as CMO, agency lead, and digital marketing manager across fintech, FMCG, and startups. Now helping founders and marketing teams turn data into growth — without hiring a full team to do it.

100%+growth in inbound traffic driven at Akseleran
−63%churn reduction via CRM & retention strategy
−16%CPA cut across paid acquisition channels
AkseleranJohnson & JohnsonAveenoNeutrogena Johnson’s BabyDettolDurexMetaspace AkseleranJohnson & JohnsonAveenoNeutrogena Johnson’s BabyDettolDurexMetaspace
What I can do for you

Three ways to work together

Pick the engagement that matches where your business is right now — or start with a free consult and I’ll tell you which one fits.

01

Growth Marketing Consultation

For founders and marketing leads who need to find and scale their next growth channel. Growth audits, experiment design, retention & CRM strategy, and CAC/LTV analysis using SQL, Tableau, and GA4.

Cut churn 63% and lifted retention 14% at Akseleran.
Start a growth audit
02

Affiliate Marketing Consultation

For brands and D2C sellers building or fixing an affiliate, referral, or creator program. Program design, commission structuring, KOL sourcing, tracking, and turning paid influence into organic growth.

Ran TikTok affiliate programs for Aveeno, Neutrogena & Johnson’s Baby.
Build my affiliate program
03

Digital Marketing Consultation

For businesses needing a full-funnel digital strategy. SEO/SEM, Meta & Google Ads strategy and optimization, marketing analytics setup, and cross-channel budget allocation.

+50% organic traffic; 16% lower CPA across paid channels.
Get a digital strategy
Track record

Proof, not promises

A few of the results behind these numbers — same methods, applied to your business.

+50%

Organic Traffic via SEO

Diagnosed a stagnating SEO channel and rebuilt the approach beyond the basics to reignite organic growth.

−63%

Churn Reduction

Built a retention promo engine and CRM program that cut churn and lifted lifetime value.

4M+

Campaign Reach

Scaled the #TanyaDurex campaign to 4M+ people with 3%+ engagement across Meta.

Who’s behind this

Andri Madian

Chief Marketing Officer, Akseleran (2017–2025)
MSc, Management of TechnologyTU Delft, Netherlands
BEng, Industrial EngineeringITB, Indonesia
Worked with
Akseleran Aveeno Neutrogena Johnson’s Baby Dettol Durex

Data-backed. Creatively charged. Always on target.

I built and led a 35-person marketing team at Akseleran, aligning C-level stakeholders on performance-driven goals and integrating data (SQL, Tableau, Metabase) directly into strategy — not just reporting on it.

Before that, I ran digital campaigns for global and local brands including Dettol, Durex, and Johnson & Johnson, and scaled affiliate and TikTok programs for Kenvue’s Aveeno, Neutrogena, and Johnson’s Baby lines.

Now I bring the same strategic-plus-hands-on approach to founders and teams who need a growth partner, not another agency retainer.

Let’s talk

Ready to find your next growth channel?

Book a free 20-minute consult — I’ll tell you honestly whether I can help, and how.