The Challenge
Performance marketing across Facebook, Instagram, Google, and TikTok is only as good as the budget allocation behind it — and we couldn’t answer the basic question of which platform was actually acquiring high-value users.
Solution & Process
We evaluated Mobile Measurement Partners (MMPs) against features, ISO 27001 security, UI quality, ease of use, cost, and local (Indonesia) support — including reference checks with colleagues who’d used each tool. Appsflyer won on every criterion: market-leading, feature-complete, within budget, well-reviewed.
Benefit & outcome
Attribution Accuracy
Replaced aggregate install counts with granular, per-user acquisition data.
Best LTV/CAC Channel
Identified via Appsflyer data and used to reallocate paid budget.
CPA Evaluation
Enabled tighter, evidence-based paid-channel decisions going forward.
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