The Challenge
SEO was one of Akseleran’s earliest long-term bets, started with no illusion of quick results. It paid off over 1–2 years, but by 2021 organic traffic had plateaued around 250k–350k visitors/month.
How could we break through the traffic ceiling and scale visibility further?
Solution & Process
The basics were already in place: Ahrefs for SEO auditing and competitive benchmarking, 30–40 SEO articles produced monthly (doubled via a vendor to scale beyond one in-house writer), plus on-page (H1–H3, meta descriptions, image optimization) and off-page (relevant DoFollow backlink exchanges) work.
When growth from ~100k to ~250–300k/month (2020–2021) stalled, the fundamentals weren’t the bottleneck — engagement was. Google Analytics showed a high bounce rate. Google PageSpeed Insights confirmed slow load times. Content-level fixes (image/CSS optimization) didn’t move the needle enough, so we escalated to IT, who traced it to under-powered server hardware and planned a migration.
Benefit & outcome
Traffic, Post-Migration
From ~350k to ~600k monthly visitors within months of the server upgrade.
Growth Since 2020
From ~100k/month to 600k+/month across the full initiative.
Rate
Fixed at the infrastructure level after content-only fixes plateaued.
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