Portfolio
Some Projects That I’ve Done
BI Tools Implementation
We cannot improve what we don’t measure. Data is the foundation of every growth initiatives that we do, so the implementation of BI Tools can help providing those data.
Curious what are the BI Tools that we implemented and the process of implementing it?
Increase Organic Referral Program Adoption
Referral Program was proven to be the most profitable marketing channel in Akseleran in terms of LTV/CAC, but it was mainly driven by referral from influencers. This is not sustainable in the long run and we needed the referral to grow organically.
Building a Retention Promo Feature to Improve LTV
We previously had promo code which can give a starting fund for new users to experience investing through Akseleran app for the first time. On the other hand, we did not have the promo engine for retaining existing users.
How might we build a new promo engine to improve retention rate?
Auto-Lending Feature Adoption
After two years of market education on investing, we recognized an opportunity to accelerate this shift. The next step? Introducing a habit-forming feature designed to drive adoption and reinforce consistent investment practices.
Organic Traffic Improvement with SEO
Our SEO initiatives were our main channel that brought most of the organic traffic (from organic searches). We have done the fundamental SEO checklists, but at certain point, the number of monthly traffic stagnated. Find out what we did to increase it further by more than 50%.
Performance Marketing Optimization with MMP
Implementing performance marketing is one thing, but optimizing it is another thing. One of the most common problems that performance marketers face are the budget allocation.
How should we allocate the budget? Should we spend more on Facebook, Instagram, Google, or Tiktok?