Let’s Uncover
Your Growth Potential!

Hi, my name is Andri Madian, with more than 10 years of experience in MNC, Agencies, and Startups, I combine strategic vision with technical execution to identify high-impact growth opportunities.

Learn more

About Me

Data-backed. Creatively charged. Always on target.

I love digging into numbers to find the story they’re telling, then bringing that story to life in a way that actually resonates with people.

Whether it’s solving a tricky problem or brainstorming the next big idea, I’m all about mixing hard facts with fresh thinking to make things happen.

If you need someone who can balance analytics with creativity and experienced in leading high performing team, I’m your person.

Certified problem-solver (thanks, engineering school!)

TU Delft
(The Netherlands)

Master of Science, Management of Technology
2013 – 2015

Institut Teknologi Bandung (ITB)
(Indonesia)

Bachelor, Industrial Engineering
2003 – 2007

My Core Competence

Logic fuels my strategy. Creativity lights the fuse.

Strategic Management

Experienced in crafting and implementing business strategy, collaborating with C-Levels and multiple senior stakeholders to achieve company’s goals.

Growth & Product Marketing

Deriving insights from data, designing experiments, features development and adoption, creating high-impact marketing campaigns for user acquisition and retention.

Data Analysis

Proficient in Excel, experienced in using SQL for data analysis, utilizing multiple BI Tools and analytics such as Tableau, Metabase, and Google Data Studio for visualizing the data.

My toolbox (no hammers, just useful stuff!)

Strategic Leadership

Marketing Strategy • Growth Strategy • Team Building • Cross-Department Collaboration • Stakeholder Alignment • Project Management

Sales-Marketing

Growth Marketing • Product Marketing • Brand Management • Customer Acquisition & Retention • CRM • Business Development • Sales Team Management

Technical Skills

Data Analysis • SQL • Metabase • Google Analytics (GA4) • Google Data Studio • Tableau • Clevertap • Appsflyer • Adobe Suites • Canva

Professional Journey

15+ Years of Working Experience

Chief Marketing Officer | Akseleran

Oct 2017 – Feb 2025

Built and led a 35-person marketing team, creating streamlined processes, while aligning C-level stakeholders on performance-driven goals.

By integrating data insights (SQL, Tableau, Metabase) into strategy, I optimized campaigns across paid/organic channels, slashing CPA by 16%, while driving 100%+ growth in brand visibility and inbound traffic.

I also formed a growth team and partnered with product teams to launch features and CRM tools that boosting retention by 14% and reduced churn by 63%.

Senior Digital Marketing Manager | Metaspace

Jan 2017 – Oct 2017

Developed and executed integrated marketing campaigns (SEO/SEM, social media, display ads) for global and local brands like Dettol, Durex, and Twinhouse Restaurant.

Delivered 99% ROI for Twin House’s relaunch via high-performing SEM (9.8% CTR) and Meta Ads (3.9% CTR). Scaled the #TanyaDurex campaign to 4M+ people with 3%+ engagement, while optimizing website UX to cut bounce rates by 25%.

Digital Marketing Manager | Mapan (PT RUMA)

Jan 2016 – Dec 2016

Built and scaled the digital marketing function from the ground up.

Led end-to-end campaign execution across Meta Ads, Google Ads, and SEO, from creative development to optimization and reporting.

Achieved 100%+ growth in user acquisition via PPC and SEO while maintaining cost-effective CAC.

Marketing Manager | Valadoo

Jan 2012 – Nov 2012

Led end-to-end email marketing strategy to nurture leads and drive sales growth, while developing creative campaigns for brand awareness and member acquisition.

Strengthened community engagement through travel-focused events and partnerships with local KOLs, enhancing brand visibility while adding customer value through curated travel products.

Account Director | VP Digital

Aug 2011- Jan 2012

Managed diverse international and local accounts by pitching winning strategies and ensuring flawless execution through cross-functional leadership of design and development teams.

Business Development Executive & Management Trainee | Johnson & Johnson

Aug 2008- Mar 2011

As a sales leader, I managed distributors and key accounts (Chandra, Yomart, Borma) in Lampung and West Java, driving sales growth.

Simultaneously, in IT, I played a key role in the Sales Cube database project, SOX audit preparation, and developed 2 company-wide SOPs to ensure compliance in Information Systems.

My Portfolio

Some projects that I’ve done

Increase Organic Referral Adoption

Referral Program was proven to be the most profitable marketing channel in Akseleran in terms of LTV/CAC, but it was mainly driven by referral from influencers. This is not sustainable in the long run and we needed the referral to grow organically.

Building a Retention Promo Feature to Improve LTV

We previously had promo code which can give a starting fund for new users to experience investing through Akseleran app for the first time. On the other hand, we did not have the promo engine for retaining existing users. We needed to build a new promo feature.

Organic Traffic Improvement with SEO

Our SEO initiatives were our main channel that brought most of the organic traffic (from organic searches). We have done the fundamental SEO checklists, but at certain point, the number of monthly traffic stagnated. Find out what we did to increase it further by more than 50%.

See more projects

Some Words from My Colleagues

It’s rare that you come across standout talent like Andri, who has strategic managerial skill but at the same time also demonstrates technical skill such as product development and design.

Aris Suryamas

Beyond his marketing expertise, Andri is a mentor who genuinely cares about his team’s development. His guidance helped me refine my skills in branding and social media, pushing me to think bigger and execute better.

Oswyth Rehuel

Andri is always open to others’ new ideas, and never fails to impress when it is his turn to speak his. Andri is very knowledgable, and is always looking to move forward.

Rizal Sikar

Let’s Work Together!

Shoot me a message on Linkedin or Email

Why Hire Me?

✅ Versatile & Adaptable Leader – Quickly mastering new industries and roles to deliver results.

✅ Proven Team Builder – Led high-performing teams of 35+ members, creating scalable processes that drive efficiency and growth.

✅ Data-Backed Decision Maker – Transforms raw data into actionable strategies using SQL, BI tools (Tableau, Metabase), and analytics

✅ Global Strategic Thinker – Combines international education (Netherlands) and cross-cultural experience to craft inclusive, high-impact marketing strategies.

✅ Team Player – Bridges gaps between departments, aligning marketing, product, and engineering teams to achieve shared business goals.

Let’s Uncover Your Growth Potential!